When it comes to starting your own coaching business, like many, you’re probably
stumped on what to do. Is it hard? Where do I start? Well, let me be the first to tell you that there
are many different pieces of the moving puzzle, and I will let you in on a little secret…
It’s really not as hard as you think! You only need three things in place to launch your
own coaching business. Let’s dig in!
What is your product?
You need to have a product to sell to your clients. It could be a package deal for 1:1 coaching, or it could be a course in which you teach your clients about something you excel in. Figuring out your product is probably the hardest, but most rewarding part of your launch. That’s
where you’ll create the lasting relationships with your clients.
A Brand that Represents You
Having a brand allows present and future clients to know what you’re about. It keeps your business looking cohesive and clean, while maintaining your persona and energy. The brand represents all you have to offer, and it will be one of the ways you will attract the ideal client. Brands usually include a Logo, either a business Facebook page or website, a color
palette, and some inspiration to keep all of your content and products on brand.
You need to know how to market yourself as an expert. How else will your future clients know what value you have to offer? Marketing strategies usually include social media marketing, lead generation, paid advertising, sales, word of mouth… you get the idea. Marketing is one of the most important steps to have in place in order to create the sales you are looking
for. I help coaches all the time with their businesses. I go more in depth on this in my masterclass The Coaches’ Jumpstart. Seriously though, launching your coaching business involves just a few pieces for you to get right. On their own, each of the three things you need require work and effort on your part in order to build them up, but it really IS that simple.
I believe in you my friend! You got this!