{"id":1710,"date":"2017-09-26T07:00:58","date_gmt":"2017-09-26T07:00:58","guid":{"rendered":"https:\/\/angelicarozewicz.com\/?p=1710"},"modified":"2018-11-08T04:44:54","modified_gmt":"2018-11-08T04:44:54","slug":"creating-your-brand","status":"publish","type":"post","link":"https:\/\/angelicarozewicz.com\/creating-your-brand\/","title":{"rendered":"Creating Your Brand"},"content":{"rendered":"

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.83″ text_font_size=”20px” text_line_height=”1.8em” text_orientation=”justified” header_2_font_size=”30″ header_2_text_color=”#0c71c3″]<\/p>\n

When you think about creating your brand, what do you think of?
\nOften times when it comes to branding our business we think about things like logos<\/em><\/span>, font colors<\/em><\/span>, and website design<\/em><\/span>. And all of those things have a place. But the truth is your branding should go much deeper than that. When it\u2019s done right, your brand is the life of your business. <\/span><\/p>\n

What Your Brand Isn\u2019t<\/span><\/h2>\n

When you\u2019re in the early stages of building a business and creating your brand, it\u2019s fun to think about things like logos and designing your website, and choosing colors you love. Many people get stuck<\/em> <\/span>there, spending weeks or months on colors and design and then they wonder why they aren\u2019t making money<\/em>.<\/span> The fact is these things are not the end all be all of business branding, far from it. <\/span><\/p>\n

What\u2019s in a Brand<\/span><\/h2>\n

Your brand should be about your values. And about communicating what you bring to the marketplace in such a way that it will attract your ideal clients. Your brand\u2019s job is to attract clients<\/strong><\/span>. If it\u2019s not doing that, then it\u2019s time to take another look at your branding strategy.<\/span><\/p>\n

Your brand should be composed of a few different things. <\/span><\/h6>\n

The first is your messaging<\/strong><\/span>. And this part is so important because your message is how you attract ideal clients.
\nThe second thing is your brand should tell the world what your value<\/strong> <\/span>proposition is. What does your brand promise? What are you promising the world by having people work with you?<\/span><\/p>\n

If your brand isn\u2019t working for you, if you\u2019re struggling to get clients, if people aren\u2019t reaching out to you, if your message is getting muffled in the noise then you need to revisit<\/em> <\/span>how your branding<\/em> <\/span>is positioning you within your niche. <\/span><\/p>\n

What People Say When You\u2019re Not Around<\/span><\/h2>\n

A big part of branding is your reputation in the marketplace. It\u2019s what people say about you when you\u2019re not around. <\/span><\/p>\n

There is a certain value<\/em> <\/span>every brand we love has. Apple is known for innovation and creativity. Toms shoes are about social responsibility and giving back. What do people say about you and your business when you\u2019re not around?<\/span><\/p>\n

You need to have clarity on your brand and its value in the marketplace. If your brand isn\u2019t clearly communicating<\/strong> <\/span>what your message is to the world then I encourage you to work on that. Because your brand message is the calling card of your business. <\/span><\/p>\n

Think about your brand message.
\nWhat is the WOW<\/span> factor about you that is unique to your business and the problem you solve in the marketplace?\"Creating
\nIt\u2019s the sign over your door that says, \u201cHey! I\u2019m open and this is the problem I solve<\/span>!\u201d If you\u2019re not communicating this clearly then you need to clarify your message and improve its delivery. <\/span><\/p>\n

Know Your Value<\/span><\/h2>\n

Many people think they need to have a complicated<\/em> <\/span>value statement full of ifs and buts, and hows. But it doesn\u2019t need to be like that. A brand message should be simple<\/strong> <\/span>and easy<\/strong> <\/span>to understand. It should be a clear statement of the values that move your business in the marketplace. <\/span><\/p>\n

For me, one of the words that surround my brand is ambition. I am ambitious<\/strong><\/span>. I am planning a million dollar year in 2018. And I want to attract ambitious women clients to my business. <\/span><\/p>\n

Another word surrounding my brand is safety<\/strong><\/span>. I never want to be known as a coach who doesn\u2019t have time for her clients or who makes them feel forgotten. I want to be a safe place for my clients\u2019 questions and ideas. <\/span><\/p>\n

The third word for my brand is abundance<\/strong><\/span>. I believe in abundance when it comes to money, love, time, and clients.
\nI don\u2019t ever want to work from a scarcity mindset and I encourage you not to either. A scarcity mindset is what leads to getting stuck in comparison syndrome. Or worrying there aren\u2019t enough clients for you in the marketplace. <\/span><\/p>\n

Finally, belief<\/strong> <\/span>is a word surrounding my brand.
\nBelief in myself and in my clients. If I don\u2019t believe in someone then I won\u2019t<\/span> agree to work<\/span><\/em> with them. It\u2019s that simple. And I believe in the results I can give my clients. I know my value to my business and to my clients. I communicate that with my brand.<\/span><\/p>\n

Making Emotional Connections<\/span><\/h2>\n

Knowing the values of your brand is essential to creating your brand message. It will also help you when you\u2019re speaking to potential<\/em> clients<\/em> <\/span>about what you can do for them. Or when you\u2019re out in the marketplace communicating or marketing your business. <\/span><\/p>\n

When you\u2019re creating your brand you want to think smart and do your research, of course.
\nBut more importantly, you want to make sure your brand values<\/strong> <\/span>come through clearly<\/strong> <\/span>in your brand message<\/strong><\/span>.
\nYou want people to connect to your brand emotionally<\/strong><\/span>. <\/span><\/p>\n

Ultimately most purchases are made in response to a gut feeling<\/em><\/span>. You want your ideal clients to connect emotionally to your brand through your message. Go after that positive gut feeling that will inspire them to want to work with you because they connect emotionally with your message. <\/span><\/p>\n

The Takeaways<\/span><\/h2>\n

As you\u2019re creating or revisiting your brand message, think about what your brand<\/em> <\/span>should do for you<\/em><\/span>.
\nIt should attract your ideal clients. It should clearly communicate your value proposition in the marketplace. And your brand should connect emotionally<\/em> <\/span>with your target audience<\/em><\/span>. This is how you create a brand that works for your business.<\/span><\/p>\n

 <\/p>\n

What are the emotions you want to portray with your branding?
\nLet us know in the comments or in our free Facebook group, Ambitious Online Coaches.<\/a><\/h3>\n

 <\/p>\n

\"\"<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> When you think about creating your brand, what do you think of? Often times when it comes to branding our business we think about things like logos, font colors, and website design. And all of those things have a place. But the truth is your branding should go much deeper than that. When it\u2019s […]<\/p>\n","protected":false},"author":3,"featured_media":2407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

When you think about creating your brand, what do you think of? Often times when it comes to branding our business we think about things like logos<\/em>, font colors<\/em><\/span>, and website design<\/em><\/span>. And all of those things have a place. But the truth is your branding should go much deeper than that. When it\u2019s done right, your brand is the life of your business. <\/span><\/p>

What Your Brand Isn\u2019t<\/span><\/h2>

When you\u2019re in the early stages of building a business and creating your brand, it\u2019s fun to think about things like logos and designing your website, and choosing colors you love. Many people get stuck<\/em> <\/span>there, spending weeks or months on colors and design and then they wonder why they aren\u2019t making money<\/em>.<\/span> The fact is these things are not the end all be all of business branding, far from it. <\/span><\/p>

What\u2019s in a Brand<\/span><\/h2>

Your brand should be about your values. And about communicating what you bring to the marketplace in such a way that it will attract your ideal clients. Your brand\u2019s job is to attract clients<\/strong><\/span>. If it\u2019s not doing that, then it\u2019s time to take another look at your branding strategy.<\/span><\/p>

Your brand should be composed of a few different things. <\/span><\/p>

The first is your messaging<\/strong><\/span>. And this part is so important because your message is how you attract ideal clients.
The second thing is your brand should tell the world what your value<\/strong> <\/span>proposition is. What does your brand promise? What are you promising the world by having people work with you?<\/span><\/p>

If your brand isn\u2019t working for you, if you\u2019re struggling to get clients, if people aren\u2019t reaching out to you, if your message is getting muffled in the noise then you need to revisit<\/em> <\/span>how your branding<\/em> <\/span>is positioning you within your niche. <\/span><\/p>

What People Say When You\u2019re Not Around<\/span><\/h2>

A big part of branding is your reputation in the marketplace. It\u2019s what people say<\/em> about you when you\u2019re not around<\/strong><\/span>. <\/span><\/p>

There is a certain value every brand we love has. Apple is known for innovation and creativity. Toms shoes are about social responsibility and giving back. What do people say about you and your business when you\u2019re not around?<\/span><\/p>

You need to have clarity on your brand and its value in the marketplace. If your brand isn\u2019t clearly communicating<\/strong> <\/span>what your message is to the world then I encourage you to work on that. Because your brand message is the calling card of your business. <\/span><\/p>

Think about your brand message.
What is the WOW<\/span> factor about you that is unique to your business and the problem you solve in the marketplace?\"Creating
It\u2019s the sign over your door that says, \u201cHey! I\u2019m open and this is the problem I solve<\/span>!\u201d If you\u2019re not communicating this clearly then you need to clarify your message and improve its delivery. <\/span><\/p>

Know Your Value<\/span><\/h2>

Many people think they need to have a complicated<\/em> <\/span>value statement full of ifs and buts, and hows. But it doesn\u2019t need to be like that. A brand message should be simple<\/strong> <\/span>and easy<\/strong> <\/span>to understand. It should be a clear statement of the values that move your business in the marketplace. <\/span><\/p>

For me, one of the words that surround my brand is ambition. I am ambitious<\/strong><\/span>. I am planning a million dollar year in 2018. And I want to attract ambitious women clients to my business. <\/span><\/p>

Another word surrounding my brand is safety<\/strong><\/span>. I never want to be known as a coach who doesn\u2019t have time for her clients or who makes them feel forgotten. I want to be a safe place for my clients\u2019 questions and ideas. <\/span><\/p>

The third word for my brand is abundance<\/strong><\/span>. I believe in abundance when it comes to money, love, time, and clients.
I don\u2019t ever want to work from a scarcity mindset and I encourage you not to either. A scarcity mindset is what leads to getting stuck in comparison syndrome. Or worrying there aren\u2019t enough clients for you in the marketplace. <\/span><\/p>

Finally, belief<\/strong> <\/span>is a word surrounding my brand.
Belief in myself and in my clients. If I don\u2019t believe in someone then I won\u2019t<\/span> agree to work<\/span><\/em> with them. It\u2019s that simple. And I believe in the results I can give my clients. I know my value to my business and to my clients. I communicate that with my brand.<\/span><\/p>

Making Emotional Connections<\/span><\/h2>

Knowing the values of your brand is essential to creating your brand message. It will also help you when you\u2019re speaking to potential<\/em> <\/span>clients<\/em> about what you can do for them. Or when you\u2019re out in the marketplace communicating or marketing your business. <\/span><\/p>

When you\u2019re creating your brand you want to think smart and do your research, of course.
But more importantly, you want to make sure your brand values<\/strong> <\/span>come through clearly<\/strong> <\/span>in your brand message<\/strong><\/span>.
You want people to connect to your brand emotionally<\/strong><\/span>. <\/span><\/p>

Ultimately most purchases are made in response to a gut feeling<\/em><\/span>. You want your ideal clients to connect emotionally to your brand through your message. Go after that positive gut feeling that will inspire them to want to work with you because they connect emotionally with your message. <\/span><\/p>

The Takeaways<\/span><\/h2>

As you\u2019re creating or revisiting your brand message, think about what your brand<\/em> <\/span>should do for you<\/em><\/span>.
It should attract your ideal clients. It should clearly communicate your value proposition in the marketplace. And your brand should connect emotionally<\/em> <\/span>with your target audience<\/em><\/span>. This is how you create a brand that works for your business.<\/span><\/p>

\u00a0<\/p>

What are the emotions you want to portray with your branding? Let us know in the comments or in our free Facebook group, Ambitious Online Coaches.<\/a><\/h3>

\u00a0<\/p>

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