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Facebook recently surpassed 2 billion<\/strong> <\/span>(yes, that\u2019s with a B!) users. To mark the occasion, the company took the opportunity to update their mission statement –<\/span><\/p>\n \u201cGive people the power to build community and bring the world closer together.\u201d<\/span><\/p><\/blockquote>\n The new mission statement acknowledges the life that Facebook groups<\/strong> <\/span>have taken on in the social media space. Groups have become the easiest way to connect with people on very specific topics. Facebook groups are also a fabulous way to gain visibility for your business<\/strong><\/span>.<\/span><\/p>\n <\/p>\n For the most part, your personal profile should be reserved for staying in touch with your family and friends. Use it to share baby pics and funny cat memes, but you can still do a little soft marketing<\/em><\/span>. I often mention I have a coaching business and I celebrate my freedom lifestyle<\/em><\/span> and the flexibility my business affords me. Nothing obnoxious, but it gives my Facebook friends a peek at my business<\/strong> <\/span>and my lifestyle! <\/span><\/p>\n Important note: It is a violation of the Terms of Use to market or sell from your personal Facebook page. It\u2019s a big no-no and could get you in a lot of trouble with the Facebook.<\/span><\/p>\n I\u2019ll start by saying this: if your business is not on Facebook<\/strong><\/span>, you\u2019re hurting your business<\/strong><\/span>! <\/span><\/p>\n With that being said, you can\u2019t depend on your business page to be the bread and butter of your marketing strategy. Unfortunately, business pages are designed to make Facebook money. This is because the Newsfeed algorithm is set up in such a way that you need to pay to boost posts and pay to run ads in order to be seen. As a result, Facebook business pages generally have very low engagement.<\/span><\/p>\n So, maintain a business page<\/em> <\/span>in order to boost posts and run ads, but don\u2019t expect<\/em> <\/span>to gain a lot of clients<\/em><\/span> from your business page.<\/span><\/p>\n Important tip<\/span> *ding!* – Be sure to use Power Editor when boosting posts so that you can fine tune the audience. It will definitely help you maximize your ROI.<\/span><\/p>\n If you haven\u2019t created a Facebook group yet, start one immediately! <\/span>? <\/p>\n Bonus! – Public vs. Private vs. Secret groups<\/b><\/span><\/p>\n <\/p>\nThere are three key ways to utilize Facebook for your business.<\/span><\/h1>\n
1.\u00a0<\/span>Personal profile<\/b><\/h2>\n
2.\u00a0<\/span>Facebook business page<\/b><\/h2>\n
3.\u00a0<\/span>Facebook groups<\/b><\/h2>\n
\n<\/span> It\u2019s perfect for a business with little, to no marketing budget. It helps you to build a community and sets you up as an authority<\/strong><\/span> on the topic, which will somewhat organically draw people to your business.<\/span><\/strong>
\nEngagement<\/span><\/strong> is high in groups thanks to focusing the group on a topic that everyone cares about<\/strong> <\/span>and has in common. That is why I can\u2019t stress this enough \u2013 make your Facebook group about your target audience<\/em><\/span>, not about your business!<\/span><\/p>\n\n